White Winds Superfoods
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Fall 2018 // Oregon State University // GD 424
This project’s goal was to create rebrand an existing local business. I chose "White Winds Superfood," a small organic juice store in downtown Corvallis. The brand is built on wellness and becoming your best self through nourishing your body with fruits and vegetables. I chose to incorporate a Greek goddess into the logo as I saw that it stood for the divine feminine and feeling your most powerful.
OBJECTIVES:
This project’s goal was to create rebrand an existing local business. I chose "White Winds Superfood," a small organic juice store in downtown Corvallis. The brand is built on wellness and becoming your best self through nourishing your body with fruits and vegetables. I chose to incorporate a Greek goddess into the logo as I saw that it stood for the divine feminine and feeling your most powerful.
OBJECTIVES:
- Create a logo that would reach out to the Millennial Woman, but wouldn't exclude other demographics.
- Develop a color palette inspired by the ingredients in the Juice.
- Define fonts and other branded elements such as patterns and illustrations.
- Establish a branding guide that explicitly states how the brand elements should be used.
- Build packaging and other brand collateral that could be introduced.
Process book
| White Winds Process Book |