Natalie Lutz
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White Winds Superfoods

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Fall 2018  // Oregon State University // GD 424

This project’s goal was to create rebrand an existing local business. I chose "White Winds Superfood," a small organic juice store in downtown Corvallis. The brand is built on wellness and becoming your best self through nourishing your body with fruits and vegetables. I chose to incorporate a Greek goddess into the logo as I saw that it stood for the divine feminine and feeling your most powerful.  


OBJECTIVES:
  • Create a logo that would reach out to the Millennial Woman, but wouldn't exclude other demographics.
  • Develop a color palette inspired by the ingredients in the Juice.
  • Define fonts and other branded elements such as patterns and illustrations.
  • Establish a branding guide that explicitly states how the brand elements should be used.
  • Build packaging and other brand collateral that could be introduced. 

Process book

White Winds Process Book
File Size: 5627 kb
File Type: pdf
Download File

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