Natalie Lutz
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Feed the Resistance

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Picture
Fall 2018  // Oregon State University // 

Feed the Resistance was a book talk and signing that created a conversation on cooking as a form of political resistance and activism featuring esteemed chef and cookbook author Julia Turshen. This event addressed food equity and was inspired by the aphorism that it’s better to “build a longer table, not a higher fence.” Turshen's work is a practical and proactive response to the blatant gender and racial discrimination that plagues the food industry. 

Not only did I get to apply my graphic design skills to this project, but I also created the marketing plan, managed the social media, edited & acted in a video, and even interviewed Julia for our college radio station, KBVR-FM. ​

OBJECTIVES:​  
  • Create deliverables that worked with both Oregon State University branding guidelines and Julia Turshen's promotional materials.
  • Derive a multimedia campaign that included cross-platform interaction that would encourage students to become more aware of the event. 
  • Increase awareness of of food activism in the Willamette Valley. 
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